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Imagine running a cosy bakery on a side street in Bath. You have fantastic pastries and a handful of loyal locals, but online it's like you're invisible – while the big chain bakery across town hogs all the Google search attention. It makes you wonder: how do you put your shop on the digital map without a huge budget or a full-time marketing guru? That's where local SEO and visibility come into play – with a few smart tweaks, from polishing your Google Business Profile to encouraging happy customers to drop reviews, you can make sure your community finds you first when they search online. In other words, even a small shop can stand tall next to the big guys just by being easier to discover in your own neighbourhood.
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