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Think about when a neighbour excitedly asks if you’ve visited that new bakery on High Street yet. That kind of buzz isn’t an accident – it’s brand awareness at work. As a local business, you want people in town to recognize your name and immediately know what you’re about. Getting there takes more than a flashy logo (though a memorable one helps!). It’s about being present and active: maybe you’re sponsoring the community fun run, handing out flyers at the farmers’ market, or just consistently showing up online with helpful tips or cheerful updates. In this section, we’ll explore how to get your name on everyone’s lips (in a good way). You don’t need a Super Bowl ad to become a local household name – just some smart, genuine efforts to make sure your business is the one folks think of first.
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