Crafting a Small Business Website: Best Practices to Impress Locals

Ever clicked on a local shop’s website only to find it looks straight out of 2005 or missing the info you need? It’s frustrating – and chances are, you didn’t stick around. Now imagine a potential customer going through that on your site. Your website is often the first “hello” to someone who hasn’t met you yet, so it needs to count. The good news is you don’t need a fancy web developer to nail the basics. In this section, we’ll go over some simple best practices to make your site shine: things like mobile-friendly pages that load quickly, contact details and opening hours right where people can see them, and clear, helpful content about what you offer. With a few tweaks, your website can feel as welcoming and reliable as walking into your actual storefront – making visitors feel confident about choosing your business.