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Ever scroll through a local restaurant’s page and decide to eat there just because the food photos made your mouth water? That’s image marketing in action. For a small business, a picture can often say it all – and say it better than a block of text. Think of before-and-after shots for a home renovation service, or a boutique posting photos of its newest arrivals. These visuals instantly show value and spark interest. In this section, we’ll dive into using images to promote your business. You don’t need to be a pro photographer; even with a smartphone and some good lighting, you can create appealing visuals. We’ll cover tips on showcasing what you offer, from snapping happy customer moments to making sure your Google Business listing has eye-catching photos. After all, when it comes to grabbing attention, seeing really is believing.
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